tink: 10 years
Anniversary film for the smart home retailer — from a logo in the clouds to a fully furnished house.
A house as the thread
The film moves through a house built end to end: entrance, stairwell, kitchen, living room. The technology turns up where it sits in everyday life — not as a product line-up, but as part of the furnishing.
An anniversary without a wall of numbers
Instead of listing milestones, the film shows the result: a home where everything runs. The ten years appear once at the start — after that the imagery takes over.
A house that stays standing
A house built end to end is more than a film's backdrop: every room in it can be shot again later for a single product. The most demanding part of a production like this remains available afterwards.
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