tado°: Christmas spot
Client2022
A radiator thermostat in a pastel world of arches and spheres.
Christmas without the Christmas decorations
No pine green, no red: the spot works with a calm blue-and-white palette and soft forms. That reads as festive without pushing the brand into kitsch.
Shapes that pick up the product
The round arches and spheres of the scene echo the cylindrical form of the thermostat. That way the product belongs in the space instead of looking placed in it.
Seasonal, but not used up
Because the scene works without pine green and red, it isn't worthless once the holidays pass: the same visual world carries a winter or heating-season campaign just as well. A spot built on decorations is finished by January.
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