Sonos Ray: launch film
Client2022
Shattering glass, deep black and a soundbar emerging from it.
An image for sound
Sound cannot be pictured. So a field of shattering, reflecting shards stands in for it: it catches colour and gives the product a stage without covering it.
Simulation instead of hand animation
The shards are a dynamics simulation in Cinema 4D. The machine calculates the movement; the design happens through light, camera work and timing.
What a simulation means for a budget
The effort sits in the setup, not in every single frame. The same simulation can therefore be played out again for a different camera move without the motion being designed from scratch.
Planning something similar?
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