Sonos Black Friday
Client2023
A promotional campaign with running gradients, screens and a clear message.
A promotion needs pace
Hard cuts, running gradients and screens that carry the message. The product stays visible, but the occasion sets the tempo: a promotional week has an expiry date, and the film has to show it.
Colour as a signal
Pink-and-blue gradients lift the promotional weeks out of the otherwise black-and-white Sonos look without leaving the brand world.
Built for the next promotion
Promotional films live on repetition. Because the message here is carried by gradients and on-screen surfaces rather than a built-in headline, the visual language stays the same across several promotions while the occasion and the figures change.
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