Ring: technology for the garden
Client2024
Technology for the garden — in sunlight, in grass, on the wall.
Everyday surroundings, rendered technology
Camera, solar panel and robotic mower sit in rendered gardens with dandelions, lawn and rendered façade. The surroundings have to look ordinary so that the product looks self-evident.
Sun as the argument
A solar panel sells on what falls on it. The scene is therefore built around the position of the sun: hard shadows, clear sky, backlight in the blades of grass.
One garden, several products
The garden is built once and then carries whatever device has to stand in it. Camera, panel and mower therefore share the same surroundings, without a separate location having to be created for each product.
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