Bosch thermostat: TV commercial
A TV commercial about a single question: warmer or cooler? And about no longer having to stand at the radiator to answer it.
Warmer or cooler — the question on screen
The spot asks exactly one question. Cold blue and warm red run into frame as trails of light and stand for the two directions the thermostat can be turned. Colour here is not decoration, it is the control.
The answer: no more turning the dial
Because it is a smart thermostat, nobody has to be in the room. The spot moves from the question to the solution — remote control and an automation that adjusts the temperature by itself. It closes on the figure: up to 36 per cent lower heating costs.
The Standard package in practice
Several scenes, one colour concept running throughout and a storyboard before production — that is the scope the Standard package covers.
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