bett1: Bodyguard mattress
From the foam cutting machine to a bed under a starry sky — moving image for one of Germany's best-known mattresses.
Explaining what you can't see
From the outside, a mattress is a rectangular block. Exploded views show the layers, animated cutting machines the way it is made — a silent product becomes a story.
A campaign, not a single image
Alongside the product films came social formats, Easter and promotional motifs and campaign imagery: from a slot machine to a neon staging. One visual world, many occasions.
The part that stays useful longest
What was built for the spot — the layers, the machine, the staged scenes — is available afterwards for the product page, print and social. With a product you cannot cut open, that explanatory sequence is the part that keeps being reused.
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