Nuki: AI campaign film
Illustrated everyday scenes from the AI pipeline, combined with a classically rendered product.
AI for the scene, 3D for the product
The everyday scenes — a delivery driver at the door, neighbours in the courtyard — come from an AI pipeline. The Nuki keypad itself is classically rendered. The product stays exact while the world around it is built in hours instead of weeks.
Why this mix
Pure AI imagery still fails on product accuracy: buttons wander, logos slip, proportions shift from shot to shot. Going through 3D for the product solves exactly that.
What that means for budgets
The same scenes as a live shoot would need a shoot day, a location and cast. Here they are made in a fraction of the time — and the product still looks exactly as it has to.
Planning something similar?
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